Discover Trusted Voices.
Tell Targeted Stories.

Patients influence patients. Doctors follow leaders.

That’s why we built PeerRx_AI.

Originally developed for The Defense Advanced Research Projects Agency (DARPA), our AI-driven large language model was designed to identify key influencers while meeting the highest standards of privacy, security, and compliance.

Today, we apply that same precision to healthcare—sourcing and activating authentic, user-generated stories that look and feel real because they are real. Through the power of AI, peer-to-peer stories can be sourced and produced at unprecedented speeds that resonate with patients and providers alike.

No requirement is too complex. No story is too hard to find. With PeerRx_AI, the right voices become the stories that matter.

Patients, Caregivers & HCPs are your best storytellers — and most important channels.

People trust those with shared experiences, conditions, treatments, medications, professions, and identities. With advanced machine-power and an experienced team, we build compliant-based awareness, education, and outcomes where and when a brand needs.

Healthcare is complicated — we keep up.

We identify storytellers and content creators, manage stakeholder relationships, and optimize peer-to-peer health marketing campaigns.

  • Insights

    Transform your marketing story with deeply sourced insights that get to the heart of healthcare in an omnichannel world.

  • Niche Creator Identification

    Search emerging voices for any condition, medication, provider, or product with the most precise creator ID program in healthcare.
    We’ll vet them too.

  • Creative Strategy

    Our experts build high-impact
    creative campaigns informed by both
    trending topics and enduring human insights.

  • Creative Partnerships

    Whether they are full-time creators or sharing their story for the first time, we work hand in hand with them to develop compelling and compliant content.

  • MLR and FTC Compliance

    As healthcare marketing experts, we know the rules of the game. Everything we build will have strict medical, legal, and regulatory compliance, as well as follow FTC influencer guidelines.

  • Amplification

    Paid media plans amplify the patient
    and provider voices that can help
    your campaign break through.

  • Analytics and Reporting

    Follow campaign performance
    and track engagement with real-time
    data reports and insights.

LET'S CONNECT

Trusted voices drive brand engagement. Here’s the proof.

We countered IBS stigma with probiotics and community
[Read the Case Study]

We got the world singing about Pap tests
[Read the Case Study]

Born out of DARPA in 2018, People First built the first AI database
capable of sourcing stories from patients, caregivers, and health
professionals for any condition, medication, provider, or product.